About Diamonds Forever

Learn About the brand

Diamonds Forever USA is a diamond jewelry manufacturer in New York City, and it is worth being precise about that word. This is not a design house that licenses a name and sends the work elsewhere. They build diamond engagement rings and wedding bands, hand-selecting the stones that go into them, and that is essentially the entire business.

That focus is the reason we carry them. A manufacturer working in one category for a long time develops the kind of competence you feel rather than read about: prongs that hold, galleries that sit flat against a band, settings that still look right after a decade of daily wear. It is unglamorous and it is exactly what matters on the one ring someone never takes off.

The selection runs to classic bridal rather than trend, which means these are rings chosen to look correct in forty years rather than this season.

Gray's Jewelers Bespoke is an authorized Diamonds Forever retailer. Bring us an idea of what you are after and we will pull what fits, at our bench in Saint James, where we can also size it, set it and look after it for as long as you own it.