Special Edition Coquette Diamond Stainless Steel Watch

About MICHELE Watches

Capturing the vibrant Miami lifestyle, MICHELE timepieces combine luxury with glamorous style.
The watchmaking goes back three generations. Maurice Barouh was a Belgian watchmaker in the 1940s; his son Jack carried the trade to Latin America and built a name interpreting fashion as much as movement. In 1995 Jack and his wife Rita founded MICHELE, naming it after their eldest daughter. She joined the business in 2000 and is the creative director today.

Miami is where it landed and where the design language comes from. Art Deco South Beach, hand-set diamond cases, mother of pearl dials. These are watches that are unapologetically decorative, built to be worn as jewelry that happens to tell time.

The reason people end up owning several is the strap system. The watch head detaches, and straps change in seconds without a tool or a trip to a bench. One diamond case becomes a patent leather band for the evening, an alligator for the office, a bright silicone for the weekend. It is the rare watch that genuinely rewards coming back to the store, because the next purchase is a fifteen-minute decision rather than another watch.

That is also why this is a brand worth seeing in person. A dial and a strap that look unrelated online frequently turn out to be the combination you leave wearing.

Gray's Jewelers Bespoke is an authorized MICHELE retailer. Come try some combinations in our Saint James showroom.